Open Attrib vs Hyros
Hyros is high-ticket, coaching, info-product and call-based businesses that want the account installed and tuned for them. Open Attrib is teams that want first-party attribution at one flat price that never scales with their revenue, hosted or on a box they own. Both do first-party multi-touch attribution; the difference that decides it is how you are billed — Hyros scales its price with your revenue, while Open Attrib is one flat price whatever you spend: $499/mo hosted on Cloud, or $997 once on a server you control.
Where the two actually differ.
Eight questions that decide the purchase. The right-hand column is what Hyros publishes about itself, not this site's opinion of it.
| Open Attrib | Hyros | |
|---|---|---|
| What it costs | $499/mo flat on Cloud, or $997 once self-hosted. | $230 a month up to $20,000 of tracked monthly revenue, scaling through tiers to $1m+ |
| How you are billed | One flat price whatever you spend — $499/mo hosted, or $997 once on your box. No seat count, no per-event charge and no share of your revenue. | A monthly subscription sized by tracked monthly revenue. One plan, nothing bought outright. |
| Where it runs | Cloud: on our servers, nothing to run. Licence: your own server or VPS, where Docker Compose brings up Postgres, the API, the worker and TLS together. | Their cloud. You reach it through a browser and they operate it. |
| Where your data lives | Cloud: in our Postgres. Licence: in your Postgres, on your box. Either way the only thing sent on is the conversion you choose to send back to an ad platform, through Zernio if you connected the ad account there. | In their database, under their terms and their retention policy. |
| The source code | Included with the licence: the full tree, yours to read, change and run on your own box, not to pass on. Cloud is that same tree, run for you. | Proprietary. Not provided, not modifiable. |
| If you stop paying | Cloud: the tracker, the conversions API and the dashboard stop once the paid period ends; store webhooks still record sales, and nothing is deleted. Licence: nothing changes — the instance keeps running and your history stays queryable; only new updates stop. | Access ends when the billing period does. |
| Getting it running | Cloud: an account and one line pasted into your site. Licence: install help included — a call working through DNS, TLS, the tracker and a first real conversion on your own site. | A setup team installs and tunes the account, with weekly training sessions; about 15 minutes for most businesses, per their site. |
| Sending the sale back | Server-side to Meta CAPI, Google Ads and TikTok Events, hashed, with one ledger row per send so a retry cannot double-count. | Full AI ad data pushed to every platform, plus HYROS columns inside Meta and Google ad managers. |
Hyros pricing read from hyros.com/pricing-ai-tracking on 2026-10-05. Vendors change plans and prices; check the page before deciding on a number.
Choose on the shape, not the feature list.
Choose Hyros if
high-ticket, coaching, info-product and call-based businesses that want the account installed and tuned for them. That is a real advantage, and it is the reason these platforms exist.
Choose Open Attrib if
teams that want first-party attribution at one flat price that never scales with their revenue, hosted or on a box they own. You get the same first-party tracking at one flat price whatever you spend — hosted on Cloud, or owned outright on your own server.
What Hyros does better than this.
A comparison that finds nothing in the other column is not a comparison. These are the published advantages of Hyros.
A service, not just software
A setup team installs and optimises the account, an AI analyst tunes targeting with you, and weekly live training sessions come with every plan. That is human work this product does not do.
SOC 2 and a stated GDPR posture
Their compliance work is published and independently audited. If procurement has to sign the vendor off, that is a real advantage over "run it yourself".
An MCP interface
Their platform is driven by prompts through an LLM interface, so reports and configuration can be produced conversationally.
Integrations and a guarantee
One-click connectors for a very broad stack, and a stated guarantee: their words are "your ads grow, or you do not pay".
Hyros, answered.
Is Open Attrib a Hyros alternative?
Yes, for a buyer who wants attribution at a flat price instead of a bill that climbs with revenue. Hyros is a managed service in their cloud, priced on tracked revenue, with a setup team included. If you want someone else to run and tune it, Hyros is the better buy; if you want one flat price whatever you spend — hosted on Cloud or owned outright — this is.
How does the price compare with Hyros?
Hyros is published at $230 per month up to $20,000 of tracked monthly revenue and scales through tiers above that. Open Attrib is one flat price whatever you spend: $499/mo on Cloud, or $997 once self-hosted — with no per-event, per-revenue or per-seat charge either way. Their figure was read on 2026-10-05 from their pricing page; prices and plans change, so the number that counts is the one on their page today.
Can I self-host Hyros?
No. Hyros is a hosted product you log into and they operate; the servers and the database are theirs. Open Attrib ships both ways: Cloud is hosted for you at one flat price, and the licence runs Docker Compose on your own box with your own Postgres and the full source included.
Does Open Attrib handle call-based businesses like Hyros does?
It tracks calls: a pool of numbers, dynamic number insertion so a visitor sees a number no other visitor is shown, and a Twilio webhook that records the call against the click that produced it. What it does not provide is the human setup team.
Compare it with the others, or with your own stack.
- Open Attrib vs Triple Whale — Shopify-native analytics and AI budget allocation; free tier, paid plans by quote.
- Open Attrib vs Northbeam — Enterprise multi-touch attribution with media mix modelling and incrementality.
- Open Attrib vs Cometly — B2B SaaS attribution from first touch to closed-won, priced on pageviews.
- Open Attrib vs SegMetrics — Full-funnel analytics and lifetime value for info products, from $57 a month.
- Open Attrib vs Wicked Reports — Lifetime-value attribution for ecommerce and subscriptions, in revenue bands.
Something here wrong about Hyros, or out of date? [email protected] — corrections ship the same day.