Open Attrib vs Hyros
Hyros is high-ticket, coaching, info-product and call-based businesses that want the account installed and tuned for them. Open Attrib is teams that want the software on their own box, bought once, with the source in hand and no per-revenue charge. Both do first-party multi-touch attribution; the difference that decides it is who runs the software and how it is paid for — a subscription in Hyros's cloud, or $997 once on a server you control.
Where the two actually differ.
Eight questions that decide a self-hosted purchase. The right-hand column is what Hyros publishes about itself, not this site's opinion of it.
| Open Attrib | Hyros | |
|---|---|---|
| What it costs | $997 once, install help included. | $69 per month up to $5,000 of tracked monthly revenue, scaling with tracked revenue |
| How you are billed | One payment of $997. No seat count, no per-event charge, no revenue share, and no renewal required to keep it running. | A monthly subscription sized by tracked monthly revenue. One plan, nothing bought outright. |
| Where it runs | On your own server or VPS: Docker Compose brings up Postgres, the API, the worker and TLS together. | Their cloud. You reach it through a browser and they operate it. |
| Where your data lives | In your Postgres, on your box. The only thing that leaves is the conversion you have chosen to send back to an ad platform. | In their database, under their terms and their retention policy. |
| The source code | Included under AGPL-3.0-or-later: read it, change it, redistribute it, keep running it. | Proprietary. Not provided, not modifiable. |
| If you stop paying | Nothing changes. The instance keeps running and your history stays queryable; only new updates stop. | Access ends when the billing period does. |
| Getting it running | Install help included: a call working through DNS, TLS, the tracker and a first real conversion on your own site. | A setup team installs and tunes the account, with weekly training sessions; about 15 minutes for most businesses, per their site. |
| Sending the sale back | Server-side to Meta CAPI, Google Ads and TikTok Events, hashed, with one ledger row per send so a retry cannot double-count. | Full AI ad data pushed to every platform, plus HYROS columns inside Meta and Google ad managers. |
Hyros pricing read from hyros.com/pricing-ai-tracking on 2026-09-19. Vendors change plans and prices; check the page before deciding on a number.
Choose on the shape, not the feature list.
Choose Hyros if
high-ticket, coaching, info-product and call-based businesses that want the account installed and tuned for them. That is a real advantage, and it is the reason these platforms exist.
Choose Open Attrib if
teams that want the software on their own box, bought once, with the source in hand and no per-revenue charge. You get the same first-party tracking without a recurring bill, and you take on the server.
What Hyros does better than this.
A comparison that finds nothing in the other column is not a comparison. These are the published advantages of Hyros.
A service, not just software
A setup team installs and optimises the account, an AI analyst tunes targeting with you, and weekly live training sessions come with every plan. That is human work this product does not do.
SOC 2 and a stated GDPR posture
Their compliance work is published and independently audited. If procurement has to sign the vendor off, that is a real advantage over "run it yourself".
An MCP interface
Their platform is driven by prompts through an LLM interface, so reports and configuration can be produced conversationally.
Integrations and a guarantee
One-click connectors for a very broad stack, and a stated guarantee: their words are "your ads grow, or you do not pay".
Hyros, answered.
Is Open Attrib a Hyros alternative?
Yes, for a buyer who wants the software on their own server and one payment instead of a subscription. Hyros is a managed service in their cloud, priced on tracked revenue, with a setup team included. If you want someone else to run and tune it, Hyros is the better buy; if you want to own the instance and stop paying per revenue, this is.
How does the price compare with Hyros?
Hyros is published at $69 per month up to $5,000 of tracked monthly revenue and scales above that. Open Attrib is $997 once, install help included, with no per-event, per-revenue or per-seat charge. Their figure was read on 2026-09-19 from their pricing page; prices and plans change, so the number that counts is the one on their page today.
Can I self-host Hyros?
No. Hyros is a hosted product you log into and they operate; the servers and the database are theirs. Open Attrib is the self-hosted option: Docker Compose on your own box, your own Postgres, the source included under AGPL-3.0-or-later.
Does Open Attrib handle call-based businesses like Hyros does?
It tracks calls: a pool of numbers, dynamic number insertion so a visitor sees a number no other visitor is shown, and a Twilio webhook that records the call against the click that produced it. What it does not provide is the human setup team.
Compare it with the others, or with your own stack.
- Open Attrib vs Triple Whale — Shopify-native analytics and AI budget allocation, tiered by store revenue.
- Open Attrib vs Northbeam — Enterprise multi-touch attribution with media mix modelling and incrementality.
- Open Attrib vs Cometly — B2B SaaS attribution from first touch to closed-won, priced on pageviews.
- Open Attrib vs SegMetrics — Full-funnel analytics and lifetime value for info products, from $57 a month.
- Open Attrib vs Wicked Reports — Lifetime-value attribution for ecommerce and subscriptions, in revenue bands.
Something here wrong about Hyros, or out of date? [email protected] — corrections ship the same day.