Open Attrib vs Wicked Reports
Wicked Reports is ecommerce and subscription brands that need lifetime lookback and cohort-level LTV, with Amazon and offline revenue in the same report. Open Attrib is brands that want their own instance and a single payment instead of a revenue-banded subscription. Both do first-party multi-touch attribution; the difference that decides it is how you are billed — Wicked Reports scales its price with your revenue, while Open Attrib is one flat price whatever you spend: $499/mo hosted on Cloud, or $997 once on a server you control.
Where the two actually differ.
Eight questions that decide the purchase. The right-hand column is what Wicked Reports publishes about itself, not this site's opinion of it.
| Open Attrib | Wicked Reports | |
|---|---|---|
| What it costs | $499/mo flat on Cloud, or $997 once self-hosted. | Measure $499 per month, Scale $699, Maximize $999, and Enterprise from $4,999, priced on twelve-month gross revenue (Measure covers up to $2.5m) |
| How you are billed | One flat price whatever you spend — $499/mo hosted, or $997 once on your box. No seat count, no per-event charge and no share of your revenue. | A monthly subscription in revenue bands, with two features sold as add-ons at $199 per month each below the top tier. |
| Where it runs | Cloud: on our servers, nothing to run. Licence: your own server or VPS, where Docker Compose brings up Postgres, the API, the worker and TLS together. | Their cloud. You reach it through a browser and they operate it. |
| Where your data lives | Cloud: in our Postgres. Licence: in your Postgres, on your box. Either way the only thing sent on is the conversion you choose to send back to an ad platform, through Zernio if you connected the ad account there. | In their database, under their terms and their retention policy. |
| The source code | Included with the licence: the full tree, yours to read, change and run on your own box, not to pass on. Cloud is that same tree, run for you. | Proprietary. Not provided, not modifiable. |
| If you stop paying | Cloud: the tracker, the conversions API and the dashboard stop once the paid period ends; store webhooks still record sales, and nothing is deleted. Licence: nothing changes — the instance keeps running and your history stays queryable; only new updates stop. | Access ends when the billing period does. |
| Getting it running | Cloud: an account and one line pasted into your site. Licence: install help included — a call working through DNS, TLS, the tracker and a first real conversion on your own site. | Set-up runs through their team; the lower tiers lean on standard cart and CRM integrations. |
| Sending the sale back | Server-side to Meta CAPI, Google Ads and TikTok Events, hashed, with one ledger row per send so a retry cannot double-count. | Advanced Signal, their Meta Conversions API integration, is an add-on at $199 per month on the lower tiers and included with Maximize. |
Wicked Reports pricing read from www.wickedreports.com/pricing/ on 2026-10-05. Vendors change plans and prices; check the page before deciding on a number.
Choose on the shape, not the feature list.
Choose Wicked Reports if
ecommerce and subscription brands that need lifetime lookback and cohort-level LTV, with Amazon and offline revenue in the same report. That is a real advantage, and it is the reason these platforms exist.
Choose Open Attrib if
brands that want their own instance and a single payment instead of a revenue-banded subscription. You get the same first-party tracking at one flat price whatever you spend — hosted on Cloud, or owned outright on your own server.
What Wicked Reports does better than this.
A comparison that finds nothing in the other column is not a comparison. These are the published advantages of Wicked Reports.
Lifetime lookback and lookforward
A subscription that renews for years is credited to the ad that started it, measured across the whole lifetime rather than a window. Open Attrib has a per-project lookback window, including forever, but not their lookforward modelling of future revenue.
Cohort and lifetime-value reporting
Cohort tables and LTV reports are the product rather than a view built on top of it.
Amazon and international revenue
An Amazon revenue integration, currency conversion and international time-zone data loading are published features with no counterpart here.
A stated method for acting on it
Their Scale / Chill / Kill framing turns the numbers into a spend decision. They also publish their own comparison pages, against Hyros, Triple Whale, Northbeam, GA4 and the Facebook pixel — worth reading before you decide.
A published guarantee and a value calculator
A 3x guarantee and a calculator that prices the cost of bad attribution both sit on their site. This product answers that with a published flat price and a demo of the pipeline on its own front page, not with a claim about your results.
Wicked Reports, answered.
Is Open Attrib a Wicked Reports alternative?
Yes for a brand that wants one flat price instead of a bill that moves with revenue, and no for one that needs lifetime modelling and Amazon revenue. Wicked Reports is a revenue-banded subscription starting at $499 a month; Open Attrib is the same flat price at any size — $499/mo hosted on Cloud, or $997 once self-hosted.
How do the prices compare?
Wicked Reports publishes Measure at $499 per month (for $0–$2.5m of twelve-month gross revenue), Scale at $699, Maximize at $999 and Enterprise from $4,999, with two features as $199 add-ons below the top tier. Their figures were read on 2026-10-05. Open Attrib is one flat price whatever you spend — $499/mo on Cloud or $997 once self-hosted — with no add-ons and no revenue bands.
Does Wicked Reports publish comparisons like this one?
Yes. They publish pages against Hyros, Triple Whale, Northbeam, GA4 and the Facebook pixel, and they name their own prices on them. This page aims at the same standard: their published figure, the day it was read, and a link to the page it came from.
Can I self-host Wicked Reports?
No. It is hosted, and Enterprise adds optional dedicated servers on their infrastructure rather than yours. Open Attrib is installed on the box you control, with the full source included with the licence — and Cloud is the hosted version run by us, at the same flat price.
Compare it with the others, or with your own stack.
- Open Attrib vs Hyros — Managed attribution with a setup team, sold monthly on tracked revenue.
- Open Attrib vs Triple Whale — Shopify-native analytics and AI budget allocation; free tier, paid plans by quote.
- Open Attrib vs Northbeam — Enterprise multi-touch attribution with media mix modelling and incrementality.
- Open Attrib vs Cometly — B2B SaaS attribution from first touch to closed-won, priced on pageviews.
- Open Attrib vs SegMetrics — Full-funnel analytics and lifetime value for info products, from $57 a month.
Something here wrong about Wicked Reports, or out of date? [email protected] — corrections ship the same day.