Open Attrib vs Wicked Reports
Wicked Reports is ecommerce and subscription brands that need lifetime lookback and cohort-level LTV, with Amazon and offline revenue in the same report. Open Attrib is brands that want their own instance and a single payment instead of a revenue-banded subscription. Both do first-party multi-touch attribution; the difference that decides it is who runs the software and how it is paid for — a subscription in Wicked Reports's cloud, or $997 once on a server you control.
Where the two actually differ.
Eight questions that decide a self-hosted purchase. The right-hand column is what Wicked Reports publishes about itself, not this site's opinion of it.
| Open Attrib | Wicked Reports | |
|---|---|---|
| What it costs | $997 once, install help included. | Measure $499 per month, Scale $699, Maximize $999, and Enterprise from $4,999, priced on twelve-month gross revenue |
| How you are billed | One payment of $997. No seat count, no per-event charge, no revenue share, and no renewal required to keep it running. | A monthly subscription in revenue bands, with two features sold as add-ons at $199 per month each below the top tier. |
| Where it runs | On your own server or VPS: Docker Compose brings up Postgres, the API, the worker and TLS together. | Their cloud. You reach it through a browser and they operate it. |
| Where your data lives | In your Postgres, on your box. The only thing that leaves is the conversion you have chosen to send back to an ad platform. | In their database, under their terms and their retention policy. |
| The source code | Included under AGPL-3.0-or-later: read it, change it, redistribute it, keep running it. | Proprietary. Not provided, not modifiable. |
| If you stop paying | Nothing changes. The instance keeps running and your history stays queryable; only new updates stop. | Access ends when the billing period does. |
| Getting it running | Install help included: a call working through DNS, TLS, the tracker and a first real conversion on your own site. | Set-up runs through their team; the lower tiers lean on standard cart and CRM integrations. |
| Sending the sale back | Server-side to Meta CAPI, Google Ads and TikTok Events, hashed, with one ledger row per send so a retry cannot double-count. | Advanced Signal, their Meta Conversions API integration, is an add-on at $199 per month on the lower tiers and included with Maximize. |
Wicked Reports pricing read from www.wickedreports.com/pricing/ on 2026-09-19. Vendors change plans and prices; check the page before deciding on a number.
Choose on the shape, not the feature list.
Choose Wicked Reports if
ecommerce and subscription brands that need lifetime lookback and cohort-level LTV, with Amazon and offline revenue in the same report. That is a real advantage, and it is the reason these platforms exist.
Choose Open Attrib if
brands that want their own instance and a single payment instead of a revenue-banded subscription. You get the same first-party tracking without a recurring bill, and you take on the server.
What Wicked Reports does better than this.
A comparison that finds nothing in the other column is not a comparison. These are the published advantages of Wicked Reports.
Lifetime lookback and lookforward
A subscription that renews for years is credited to the ad that started it, measured across the whole lifetime rather than a window. Open Attrib has a per-project lookback window, including forever, but not their lookforward modelling of future revenue.
Cohort and lifetime-value reporting
Cohort tables and LTV reports are the product rather than a view built on top of it.
Amazon and international revenue
An Amazon revenue integration, currency conversion and international time-zone data loading are published features with no counterpart here.
A stated method for acting on it
Their Scale / Chill / Kill framing turns the numbers into a spend decision. They also publish their own comparison pages, against Hyros, Triple Whale, Northbeam, GA4 and the Facebook pixel — worth reading before you decide.
Wicked Reports, answered.
Is Open Attrib a Wicked Reports alternative?
Yes for a brand that will run its own instance, no for one that needs lifetime modelling and Amazon revenue. Wicked Reports is a revenue-banded subscription starting at $499 a month; Open Attrib is $997 once and then nothing.
How do the prices compare?
Wicked Reports publishes Measure at $499 per month, Scale at $699, Maximize at $999 and Enterprise from $4,999, priced on twelve-month gross revenue, with two features as $199 add-ons below the top tier. Their figures were read on 2026-09-19. Open Attrib is $997 once, install help included, with no add-ons.
Does Wicked Reports publish comparisons like this one?
Yes. They publish pages against Hyros, Triple Whale, Northbeam, GA4 and the Facebook pixel, and they name their own prices on them. This page aims at the same standard: their published figure, the day it was read, and a link to the page it came from.
Can I self-host Wicked Reports?
No. It is hosted, and Enterprise adds optional dedicated servers on their infrastructure rather than yours. Open Attrib is installed on the box you control, with the source included under AGPL-3.0-or-later.
Compare it with the others, or with your own stack.
- Open Attrib vs Hyros — Managed attribution with a setup team, sold monthly on tracked revenue.
- Open Attrib vs Triple Whale — Shopify-native analytics and AI budget allocation, tiered by store revenue.
- Open Attrib vs Northbeam — Enterprise multi-touch attribution with media mix modelling and incrementality.
- Open Attrib vs Cometly — B2B SaaS attribution from first touch to closed-won, priced on pageviews.
- Open Attrib vs SegMetrics — Full-funnel analytics and lifetime value for info products, from $57 a month.
Something here wrong about Wicked Reports, or out of date? [email protected] — corrections ship the same day.