Open Attrib vs Triple Whale
Triple Whale is Shopify and DTC brands that want a dashboard installed in an afternoon, with no server of their own to run. Open Attrib is stores willing to run their own box in exchange for owning the data and ending the monthly bill. Both do first-party multi-touch attribution; the difference that decides it is who runs the software and how it is paid for — a subscription in Triple Whale's cloud, or $997 once on a server you control.
Where the two actually differ.
Eight questions that decide a self-hosted purchase. The right-hand column is what Triple Whale publishes about itself, not this site's opinion of it.
| Open Attrib | Triple Whale | |
|---|---|---|
| What it costs | $997 once, install help included. | tiered by store revenue, with an Enterprise plan quoted on request |
| How you are billed | One payment of $997. No seat count, no per-event charge, no revenue share, and no renewal required to keep it running. | A subscription tiered by your revenue, with an Enterprise tier sold on a call. |
| Where it runs | On your own server or VPS: Docker Compose brings up Postgres, the API, the worker and TLS together. | Their cloud. You reach it through a browser and they operate it. |
| Where your data lives | In your Postgres, on your box. The only thing that leaves is the conversion you have chosen to send back to an ad platform. | In their database, under their terms and their retention policy. |
| The source code | Included under AGPL-3.0-or-later: read it, change it, redistribute it, keep running it. | Proprietary. Not provided, not modifiable. |
| If you stop paying | Nothing changes. The instance keeps running and your history stays queryable; only new updates stop. | Access ends when the billing period does. |
| Getting it running | Install help included: a call working through DNS, TLS, the tracker and a first real conversion on your own site. | A one-click Shopify install. The product is built around the store, not around a server you run. |
| Sending the sale back | Server-side to Meta CAPI, Google Ads and TikTok Events, hashed, with one ledger row per send so a retry cannot double-count. | Moby orchestrates budget between marketing mix modelling, incrementality tests and live campaign data. |
Triple Whale pricing read from www.triplewhale.com/pricing on 2026-09-19. Vendors change plans and prices; check the page before deciding on a number.
Choose on the shape, not the feature list.
Choose Triple Whale if
Shopify and DTC brands that want a dashboard installed in an afternoon, with no server of their own to run. That is a real advantage, and it is the reason these platforms exist.
Choose Open Attrib if
stores willing to run their own box in exchange for owning the data and ending the monthly bill. You get the same first-party tracking without a recurring bill, and you take on the server.
What Triple Whale does better than this.
A comparison that finds nothing in the other column is not a comparison. These are the published advantages of Triple Whale.
One-click install on Shopify
Nothing to deploy and nothing to maintain: the store is the integration. This product asks you to run Postgres, a Node process and a certificate.
Retail and wholesale data
Their published omnichannel work pulls Walmart, Target, Sephora, Ulta and Whole Foods data into the same view — the kind of integration one company can build and one customer cannot.
Moby, an AI that allocates rather than reports
Their AI layer moves budget between MMM, incrementality and live campaign data. This product reports and scores; it does not spend for you.
Measurement science at the top tier
Marketing mix modelling and geo-lift incrementality testing sit in the same tool as multi-touch attribution, which is a depth this repo does not attempt.
Triple Whale, answered.
Is Open Attrib a Triple Whale alternative?
Yes for a store that is willing to run its own server, and no for one that is not. Triple Whale installs on Shopify in one click and is priced on store revenue; Open Attrib is installed with you on your own box, and is one payment of $997.
Does Open Attrib install on Shopify like Triple Whale does?
Not with one click. Nothing on this site is a Shopify app: the tracker is a script tag on your own subdomain and the revenue arrives through a Stripe or WooCommerce webhook. A Shopify store can do both, but it is work rather than a button.
How does the cost compare over time?
Triple Whale is a subscription tiered by revenue, so the cost follows the business and never stops. Open Attrib is $997 once and then nothing, with the source yours to keep and modify. At any revenue tier the subscriptions keep being paid.
Where does the data live with each?
With Triple Whale it lives in their database under their terms. With Open Attrib it lives in your Postgres on your own server; the only thing that leaves the box is a conversion you have chosen to send back to an ad platform.
Compare it with the others, or with your own stack.
- Open Attrib vs Hyros — Managed attribution with a setup team, sold monthly on tracked revenue.
- Open Attrib vs Northbeam — Enterprise multi-touch attribution with media mix modelling and incrementality.
- Open Attrib vs Cometly — B2B SaaS attribution from first touch to closed-won, priced on pageviews.
- Open Attrib vs SegMetrics — Full-funnel analytics and lifetime value for info products, from $57 a month.
- Open Attrib vs Wicked Reports — Lifetime-value attribution for ecommerce and subscriptions, in revenue bands.
Something here wrong about Triple Whale, or out of date? [email protected] — corrections ship the same day.